PRINCIPLES OF MARKETING I

PRINCIPLES OF MARKETING I

• PRINCIPLES OF MARKETING I 0/21

  • Lecture 2.1

    INTRODUCTION TO MARKETING

    3h
  • Lecture 2.2

    APPROACHES TO THE STUDY OF MARKETING
  • Lecture 2.3

    MARKETING MANAGEMENT PHILOSOPHIES

    3h
  • Lecture 2.4

    MARKETING ENVIRONMENT

    3h
  • Lecture 2.5

    FUNCTIONS OF MARKETING
  • Lecture 2.6

    PRODUCT CLASSIFICATION I-CONSUMER PRODUCTS
  • Lecture 2.7

    PRODUCT CLASSIFICATION II-INDUSTRIAL PRODUCTS

    3h
  • Lecture 2.8

    BUYING PROCESS
  • Lecture 2.9

    CHANNELS OF DISTRIBUTION
  • Lecture 2.10

    MIDDLEMEN AND MARKETING ACTIVITIES
  • Lecture 2.11

    MARKETING OF SERVICES
  • Lecture 2.12

    MARKET SEGMENTATION
  • Lecture 2.13

    PROMOTION
  • Lecture 2.14

    MARKETING ENVIRONMENT CONTENTS
  • Lecture 2.15

    PRODUCT CLASSIFICATION
  • Lecture 2.16

    CHANNELS OF DISTRIBUTION
  • Lecture 2.17

    THE ROLE OF MIDDLEMEN IN MARKETING ACTIVITIES
  • Lecture 2.18

    PRODUCT LIFE CYCLE AND NEW PRODUCT DEVELOPMENT
  • Lecture 2.19

    MARKETING MIX
  • Lecture 2.20

    MARKET SEGMENTATION
  • Lecture 2.21

    PRICING POLICIES AND PRACTICES CONTENTS