- Instructor: Lagos City Polytechnic
- Lectures: 21
- Duration: 10 hours
PROGRAMME: ND BUSINESS ADMIN AND MANAGEMENT
Course: PRINCIPLES OF MARKETING I Code: BAM 115 Credit Hours: 3 hours 2
Semester: 1 Pre-requisite: Theoretical:
Practical:
1 hours/week – 33 %
2 hours/week – 67 %
Course main Aim/Goal
The purpose of this course is to enable students to understand and apply the basic principles of marketing to business situations and to identify and examine key
aspects of the marketing mix.
General Objectives:
1. Understand the basic concepts of marketing in a modern business organisation
2. Understand the marketing environment
3. Know the organisational structures that promote marketing activities
4. Appreciate the importance of the various ingredients (4ps) of the marketing mix-product price, promotion and place.
5. Understand the role of marketing in society
6. Know the methods and type of pricing
7. Understand the promotional activities in marketing and their impatience
8. Know the different types of channels of distribution and physical distribution
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PRINCIPLES OF MARKETING I
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Lecture 2.1INTRODUCTION TO MARKETING3h
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Lecture 2.2APPROACHES TO THE STUDY OF MARKETING
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Lecture 2.3MARKETING MANAGEMENT PHILOSOPHIES3h
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Lecture 2.4MARKETING ENVIRONMENT3h
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Lecture 2.5FUNCTIONS OF MARKETING
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Lecture 2.6PRODUCT CLASSIFICATION I-CONSUMER PRODUCTS
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Lecture 2.7PRODUCT CLASSIFICATION II-INDUSTRIAL PRODUCTS3h
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Lecture 2.8BUYING PROCESS
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Lecture 2.9CHANNELS OF DISTRIBUTION
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Lecture 2.10MIDDLEMEN AND MARKETING ACTIVITIES
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Lecture 2.11MARKETING OF SERVICES
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Lecture 2.12MARKET SEGMENTATION
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Lecture 2.13PROMOTION
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Lecture 2.14MARKETING ENVIRONMENT CONTENTS
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Lecture 2.15PRODUCT CLASSIFICATION
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Lecture 2.16CHANNELS OF DISTRIBUTION
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Lecture 2.17THE ROLE OF MIDDLEMEN IN MARKETING ACTIVITIES
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Lecture 2.18PRODUCT LIFE CYCLE AND NEW PRODUCT DEVELOPMENT
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Lecture 2.19MARKETING MIX
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Lecture 2.20MARKET SEGMENTATION
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Lecture 2.21PRICING POLICIES AND PRACTICES CONTENTS
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There is no review for this course
